AppNexus is considered the largest independent ad-tech provider in the world. Advertisers can plan, play and track ads through the Technology Platform. As a global player, AppNexus also provides the auction platforms for companies such as Google and Facebook.
Above all, the US-American company relies on open and transparent interfaces and presents itself in its external presentation in an innovative and cosmopolitan way.
In cooperation with an American event agency, a concept was to be realized within 8 weeks before the start of the fair, in line with the modern philosophy of AppNexus and presenting the company at the DMEXCO, the most modern digital marketing fair in the world.
For the implementation, we have designed a modular island stand that catches the eye and offers a large presentation area at the visitor aisles through its two open sides.
In the used modules we have integrated LED skins to make the stand eye-catching and modern. In addition to the open seating and interaction opportunities, meeting rooms were integrated, providing a quiet and undisturbed atmosphere for conversation.